Our Greatest Mission Challenges

Adventist Mission refers to our three greatest mission challenges as “the three windows”: (1) the 10/40 Window, (2) the Post-Christian Window, and (3) the Urban Window. The Global Mission urban center of influence project in Latvia will help address the challenges of windows two and three.

Window two, the Post-Christian Window, refers to Europe, the United States, Canada, Australia, New Zealand, and many other countries that are rapidly moving away from Christian faith as demonstrated by the decrease in church growth and high rates of apostasy, especially among young people.

Window three, the Urban Window, found worldwide, is growing rapidly. There are 543 cities with 1 million inhabitants or more. In these cities is an average of 1 Adventist for every 89,000 inhabitants. The global average is one Adventist for every 358 inhabitants. Forty-nine cities of a million or more people have fewer than 10 Adventists, and 43 have no Adventist presence.