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Global Mission

Our Greatest Mission Challenges

Adventist Mission refers to our three greatest mission challenges as “the three windows”: (1) the 10/40 Window, (2) the Post-Christian Window, and (3) the Urban Window. The District Community church plant is helping to address the challenges of windows two and three.

The 10/40 Window is an imaginary rectangle between the 10th and 40th parallels north of the equator. It’s home to some 60 percent of the world’s population, the poorest people on earth, and most major world religions. Only 2.6 million Adventist church members are here (12 percent of the world’s membership), while the rest of the world has more than 19 million.

Window two, the Post-Christian Window, refers to Europe, the United States, Canada, Australia, New Zealand, and many other countries rapidly moving away from the Christian faith, as demonstrated by the decrease in church growth and high apostasy rates, especially among young people.

Window three, the Urban Window, found worldwide, is growing rapidly. There are 543 cities with 1 million inhabitants or more. In these cities, there is an average of 1 Adventist for every 89,000 inhabitants. The global average is one Adventist for every 358 inhabitants. Forty-nine cities of a million or more people have fewer than 10 Adventists, and 43 have no Adventist presence.

Please help Global Mission plant new groups of believers among unreached people groups. One hundred percent of your donation goes to the front lines of mission!

Ways to Give


Make a secure donation quickly by visiting


Call 800-648-5824


In the United States:

Global Mission, General Conference

12501 Old Columbia Pike

Silver Spring, MD 20904-6601

In Canada:

Global Mission

SDA Church in Canada

1148 King Street East

Oshawa, ON L1H 1H8

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